A promise, in writing, in front of everyone you love.

If I graduate the police academy by June 14, my friends’ pledges go to charity.

You make the promise. They make the pledges — but no one pays a cent unless you actually do it.

first —

Make your promise. One goal, one deadline, one charity — in writing.

then —

Your people pledge. Each pledge is a signature on your wall.

and if you do it —

Everyone pays up. The money goes where you promised.

If you don’t, every pledge dissolves. That’s the deal.